KOREA
PREMIUM
Buncheong Teaware
This plate and teapot are set in a single tone to achieve uniformity, while the tone of each tea cup varies, making them the focal point of the set.
PRODUCT DETAIL-
- Excellent cultural
Product Program -
The Excellent cultural Product Program grants the “K- RIBBON” mark in the shape of a traditional Hanbok knot to excellent cultural products that possess Korea's unique cultural values. It is aimed at creating a “Korea Premium” concept through systematic management and brand marketing activities
- Excellent cultural
Excellent
Cultural
Products
IN KOREA
Juhwasa Jeogori Jacket
- Overcoat inspired by the dopo (outer jacket) and Jeonbok (vest) of men’s Hanbok. Lightweight, semitransparent silk allows for variations in styling based on what is worn underneath.
Conch Norigae
- Modified conch-inspired norigae, traditional ornament. Made from a combination of ramie, silk, hemp, and mulberry paper.
Ink & Wash Print Layered Back Silk ramie Vest
- Inspired by the layer of the rear skirt of Dopo (a gentleman's gown) and goreum (coat strings), this outerwear vest has a modernized design. Ink-and-wash paintings are printed on traditional dupion silk by using digital printing technology to express the true beauty of Korea.
Original Sweet Rice Drink
- Following the recipe in the book titled Somunsaseol from the Joseon Dynasty, malt and hard rice are mixed and heated at a low temperature for a long period of time. It goes through a natural fermentation process, which gives the drink a sweet flavor.
Seasonal Korean meal
- A full-table meal of rice and dishes made with recipes that have been handed down in the Gyeongju Choi family for centuries. Each dish is made with local or seasonal ingredients and embodies the merits of traditional Korean cuisine.
Lucky Shoulder Bag:
- This daily bag in the shape of a lucky bag uses a newly designed fabric developed as part of jacquard textile designs (woven fabric with patterns).
Hanok Pen Holder 'ㅈ', 'ㄷ', 'ㅊ'
- Pen holder series inspired by the curved outline of a traditional Korean building’s eaves. Each is shaped like one of three Hangeul consonants: “ㅈ,” “ㄷ,” “ㅊ.”
Pattern Baeja
- A patterned baeja (short women’s vest) inspired by the tiled roof, rafters, and eave designs (dancheong) of a traditional Korean house.
Children’s Frilly Shorts
- Frilly shorts for a child, designed after women’s long silk underpants worn during the Joseon Dynasty. Can be worn under a hanbok skirt or as shorts for casual wear in the summer.