KOREA
PREMIUM
Buncheong Teaware
This plate and teapot are set in a single tone to achieve uniformity, while the tone of each tea cup varies, making them the focal point of the set.
PRODUCT DETAIL-
- Excellent cultural
Product Program -
The Excellent cultural Product Program grants the “K- RIBBON” mark in the shape of a traditional Hanbok knot to excellent cultural products that possess Korea's unique cultural values. It is aimed at creating a “Korea Premium” concept through systematic management and brand marketing activities
- Excellent cultural
Excellent
Cultural
Products
IN KOREA
Pungjeongsagye Chun, Ha, Chu, Dong
- Brewed by fermenting a yeast made by crushing, making a paste out of, and shaping mung beans for at least 100 days.
Asymmetry Overcoat
- This is an oversized unisex coat inspired by durumagi, a traditional Korean overcoat. The recent trend of going genderless has been reflected into this oversized coat, having a loose fit particularly on shoulders. As an independent design element, Dongjeong (collar) is combined into the coat, making it not detachable.
Original Sweet Rice Drink
- Following the recipe in the book titled Somunsaseol from the Joseon Dynasty, malt and hard rice are mixed and heated at a low temperature for a long period of time. It goes through a natural fermentation process, which gives the drink a sweet flavor.
Peony Dress
- A comfortable, modern version of the hanbok made using traditional stitching methods. It is embellished with an elaborate flower design and can be worn as a dress or long vest.
Native fish series
- Items decorated with Korea’s freshwater fish made with mother-ofpearl. These modern interpretations of the spool, sewing box, and saucer makes us think about things that are gradually being forgotten.
Jeungpyeon Blueberry Rice Cake
- Fermented rice cake with a rich blueberry flavor is made from Makgeolli yeast and Korean-grown rice powder. The soft and chewy texture is easy to digest and enjoy as a meal.
Wool Dress with Modified Collar
- Everyday men’s jacket with traditional form of collar that is quilted. Featuring a jacket ribbon as well as buttons so the jacket can be closed without tying a ribbon.
Neck Pillows — Pine Nut Pattern
- Neck pillow inspired by the fine technique of traditional patchwork and comprised of silk patches made into a pine nut pattern that represents good luck and protection from ghosts or bad spirits.
Triple White Porcelain Dish Set
- Dish set with lids, inspired by white porcelain with a 600-year history, popular among commoners during the Joseon Dynasty due to its practicality and a ordability, and accented with simple blue lines. Comes in three sizes and looks like a pagoda when stacked.