KOREA PREMIUM

- Business Support
  · Additional points for government support projects
- Promotion
  · Certificate of Excellent cultural Product Designation
  · Promotion through Excellent cultural Product advertisement
  · Promotion through directory books and leaflets
  · Promotion through overseas exhibitions and cultural centers
  · Promotion through dedicated websites
- Distribution
  · Assistance for entry into distribution systems serviced by major portal sites
  · Business matching with overseas companies, connection with domestic and overseas distribution channels
※ The specifics of support benefits provided may vary depending on the category, product characteristics, and current circumstances.
※ A designation is valid for three years, which can be extended once within a period of two years with a resolution of the second review committee.
(Article 12(2), Operation Guidelines on Excellent cultural Product Designation & Marking Program)
 

Review Process is 1. Announcement and Receipt > 2. 1st Review (quality evaluation) - Category Review > 3. 2nd Review (value evaluation) - General Review > Result Notice
1st Review Committee
 - Food : Korea Agro-Fisheries & Food Trade Corporation
 - Korean Food : Korean Food Foundation
 - Hanbok : Hanbok Advancement Center
 - Handicraft : Korea Craft & Design Foundation
 - Cultural Contents : Korea Creative Content Agency
2nd Review Committee
 - Ministry of Culture, Sports and Tourism
 - Ministry of Agriculture, Food, and Rural Affairs
 

All products embodying the “Korea Premium” concept
 - Food : Kimchi, sauce, ginseng, tea, alcoholic beverage, Samgyetang, processed rice product,  
         and others
 - Korean Food : Korean dishes, traditional family dishes
 - Hanbok : Traditional Hanbok, new Hanbok, accessories
 - Handicraft : Porcelain, metalworks
             (implemented in tandem with Quality Handicraft Designation Program)
 - Cultural Contents : Animation, characters
 

The excellent cultural Product Program grants the “K-ribbon” mark in the shape of a traditional Hanbok knot to excellent cultural products that possess Korea's unique cultural values. It is aimed at creating a “Korea Premium” concept through systematic management and brand marketing activities. Its implementation began in November 2015, and covers cultural products that can represent Korea, including Korean food, handicraft, Hanbok (traditional Korean dress), and cultural contents.