The excellent cultural Product Program grants the “K-RIBBON” mark in the shape of a traditional Hanbok knot to excellent cultural products that possess Korea's unique cultural values. It is aimed at creating a “Korea Premium” concept through systematic management and brand marketing activities. Its implementation began in November 2015, and covers cultural products that can represent Korea, including Korean food, handicraft, Hanbok (traditional Korean dress), and cultural contents.
Program Introduction
What is Excellent cultural Product Program?
Relevant Laws
- Framework Act on Promotion of Cultural Industries
- Enforcement Decree of Framework Act on Promotion of Cultural Industries
- Enforcement Rules on Framework Act on Promotion of Cultural Industries
Sponsor / Supervising Organizations
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Ministry of Culture, Sports and Tourism
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Ministry of Agriculture, Food, and Rural Affairs
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Korea Craft & Design Foundation
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Korea Creative Content Agency
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Korean Food Promotion Institute
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Korea Agro-Fisheries & Food Trade Corporation
K-RIBBON Mark
The “K-RIBBON Mark” was designed through a re-interpretation of Ms. Jin Ah Choi’s piece called “The People of Han - We are Korea,” which won the Best Painted Work prize in the Search for Korean DNA. KOREA! Contest. Since November 2015, the mark, which is called the “K-RIBBON SELECTION” or “K-RIBBON,” has been granted to products designated as excellent cultural products.
Designation Categories
All products embodying the “Korea Premium” concept
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FoodKimchi, sauce, ginseng, tea, alcoholic beverage, Samgyetang, processed rice product, and others
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Korean FoodKorean dishes, traditional family dishes
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HanbokTraditional Hanbok, new Hanbok, accessories
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HandicraftPorcelain, metalworks
(implemented in tandem with Quality Handicraft Designation Program) -
Cultural ContentsAnimation, characters
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Design ProductTourist souvenirs, living, and decorating