KOREA
PREMIUM
Buncheong Teaware
This plate and teapot are set in a single tone to achieve uniformity, while the tone of each tea cup varies, making them the focal point of the set.
PRODUCT DETAIL-
- Excellent cultural
Product Program -
The Excellent cultural Product Program grants the “K- RIBBON” mark in the shape of a traditional Hanbok knot to excellent cultural products that possess Korea's unique cultural values. It is aimed at creating a “Korea Premium” concept through systematic management and brand marketing activities
- Excellent cultural
Excellent
Cultural
Products
IN KOREA
Flow of Lines Tea Set
- The mug, pot and cup set expresses a unique aesthetic with a variety of colors and patterns repeatedly imprinted on white porcelain.
Traditional Laver
- This laver is made with carefully selected seaweed goes through three tests in the processing process. It is then baked at the right temperature to give the right texture and flavor.
이찬우
Cheolrik Skirted Coat
- Skirted coat inspired by the official uniform for Joseon-era civil and military officials and redesigned for women to wear in the office or out on the town. Adjustable coat strings secured with buckles.
Seasonal Korean meal
- A full-table meal of rice and dishes made with recipes that have been handed down in the Gyeongju Choi family for centuries. Each dish is made with local or seasonal ingredients and embodies the merits of traditional Korean cuisine.
See-through jeogori
- A product inspired by the jeogori, or traditional short jacket, decorated with designs from wrapping cloths used by the royal family during the Joseon dynasty. It beautifully combines auspicious symbols, traditional embroidery, and a sheer polyester material.
Danryeong collar dress
- A dress inspired by the rounded collar and ribbon tie of the women’s hanbok. The two symmetrical pleats create a slim appearance despite the fullness of the skirt, while the buttons at the waist are a practical touch.
TeruTeru
- A picture book whose plot is based on Korean artistic traditions. Features photographic images of wooden dolls and their humorous conversations, making it feel as if the reader is actually watching a puppet play.
Noblesse Jeogori
- Daily hanbok that combines the traditional hanbok jacket with western-style armholes for a slimming, modern fit.