KOREA
PREMIUM
Buncheong Teaware
This plate and teapot are set in a single tone to achieve uniformity, while the tone of each tea cup varies, making them the focal point of the set.
PRODUCT DETAIL-
- Excellent cultural
Product Program -
The Excellent cultural Product Program grants the “K- RIBBON” mark in the shape of a traditional Hanbok knot to excellent cultural products that possess Korea's unique cultural values. It is aimed at creating a “Korea Premium” concept through systematic management and brand marketing activities
- Excellent cultural
Excellent
Cultural
Products
IN KOREA
Pointed-collar Jacket
- A jacket whose collar is a modern version of the kalgit, or “knife blade collar.” It is lined with an eye-catching pink brocade and made with wool, making it the perfect winter coat.
Seasonal Korean meal
- A full-table meal of rice and dishes made with recipes that have been handed down in the Gyeongju Choi family for centuries. Each dish is made with local or seasonal ingredients and embodies the merits of traditional Korean cuisine.
HAAM
- A product made using various techniques of traditional hanji crafts, such as tearing and twisting paper into a knot.
Hanbok Nested Plate Set
- Porcelain plate set inspired by traditional hanbok dresses. The hanbok is drawn in clean cobalt lines, while the white porcelain highlights its purity. Looks great with any food served on top.
Joseon Tiger Jacket Black
- This oversized jacket offers a modern version of the structure of a jeogori and how it is closed. The two black tigers on the back are embroidered in a way that makes their fur look real.
Heyum Knife Collar Coat - Dress
- A coat-style dress that interprets the traditional “knife collar” for women’s clothing and accentuates the waistline through the use of pleats. Achieves a beautiful balance between the fitted top and voluminous bottom.
Oversized Padded Windbreaker
- Oversized padded windbreaker loosely inspired by the silhouette of a single-layer ramie jacket worn on hot summer days and redesigned to be longer, warmer, and asymmetrical.
Moon Jar Meditation Object
- A meditation object that blends the traditional and modern by borrowing the shape of the Joseon Dynasty’s white celadon jar and a small signboard bearing the phrase “Finding Inner Peace.”
Embroidered Vest
- Characterized by a modern version of a traditional design that was applied using computerized embroidery. Linen outer layer ensures functionality and ease of movement.