KOREA
PREMIUM
Buncheong Teaware
This plate and teapot are set in a single tone to achieve uniformity, while the tone of each tea cup varies, making them the focal point of the set.
PRODUCT DETAIL-
- Excellent cultural
Product Program -
The Excellent cultural Product Program grants the “K- RIBBON” mark in the shape of a traditional Hanbok knot to excellent cultural products that possess Korea's unique cultural values. It is aimed at creating a “Korea Premium” concept through systematic management and brand marketing activities
- Excellent cultural
Excellent
Cultural
Products
IN KOREA
Cheongkwanjang Red Ginseng
- Premium six-yearold red ginseng farmed and cultivated entirely on the Korean peninsula, in the optimal environment for ginseng farming. Cheongkwanjang is a 118-year-old Korean brand known for its high-quality ginseng sold in 60 countries around the world.
The Git(Collar) scarf
- A scarf inspired by the collar and ribbon of the jeogori (traditional short jacket). A beautiful tribute to the unique outlines and structure of the hanbok.
Tea Towel & Deco Fabric
- Three-dimensional china patterns are flattened and made into a product that can be used as a hand towel, table mat or mural decoration, as well as in the form of a scroll.
Clothes of the Wind
- A dress first showcased at the 1996 Paris Pret-a-Porte finale, where designer Lee Young Hee debuted. “Clothes of the Wind” was uniquely designed with a multicolored, brush-dyed skirt and well represents the beautiful curvature of hanbok dresses.
Master Andong Soju
- This liquor is made with 100% rice produced in Korea, and the brewing includes three stages of pure alcohol and fermentation process. The scent of leaven has been removed through a long fermentation period, and the special brewing method used only for Master Park’s Andong Soju has kept rich flavor and aroma.
Wooden trays with traditional bottle design
- Set of wooden trays made with traditional mother-of-pearl techniques and decorated with an image of National Treasure No. 114 (Celadon Melon-shaped Bottle with Inlaid Peony and Chrysanthemum Design).
Boksoondoga Makgeolli
- Traditional rice wine naturally homebrewed in earthenware without preservatives or artificial fermentation starters. It was used as the official wine of the Korea Pavilion’s opening event at the Expo Milano 2015.
Black clay comb-pattern tea set
- A tea set whose items were each made on a traditional pottery wheel and bear a comb-pattern design. Items are unglazed, allowing the user to feel the clay’s natural texture. The inner base of each item is coated in silver to highlight the color of the tea.
Mongdol White Mug and Saucer
- The handle of this mug-saucer set was inspired by pebbles commonly found on some Korean beaches (“mongdol”). The lightweight mug keeps water hot while the handle stays cool.