Overview
Under the motto “Hanbok is fashion,” the company produces and sells traditional Korean clothes, Hanbok, of the 21st century, to which today’s lifestyle has been reflected. It has made Hanbok a part of daily wear and commercialized it as consumer goods, not as a work of art. While the formative details (e.g. goreum (coat strings), dongjeong (white collar), yeomim (the way the collar and lapel of a garment are closed)) and structural principles (e.g. asymmetry, beauty of curve, overlap) of Hanbok are still used as design elements, twists have been added to the clothes.
Product Information
This is an oversized unisex coat inspired by durumagi, a traditional Korean overcoat. The recent trend of going genderless has been reflected into this oversized coat, having a loose fit particularly on shoulders. As an independent design element, Dongjeong (collar) is combined into the coat, making it not detachable.
90% wool, 10% polyester
Distributor Name
SONJJANG Inc.