KOREA
PREMIUM
Buncheong Teaware
This plate and teapot are set in a single tone to achieve uniformity, while the tone of each tea cup varies, making them the focal point of the set.
PRODUCT DETAIL-
- Excellent cultural
Product Program -
The Excellent cultural Product Program grants the “K- RIBBON” mark in the shape of a traditional Hanbok knot to excellent cultural products that possess Korea's unique cultural values. It is aimed at creating a “Korea Premium” concept through systematic management and brand marketing activities
- Excellent cultural
Excellent
Cultural
Products
IN KOREA
Cashmere Coat
- Cashmere coat that blends the clean-cut look of a Western suit with luxurious traditional Korean fabric, accented by a sophisticated hanbok collar and coat strings.
Elegant Gust
- Elegant wedding hanbok with a fluid silhouette and asymmetrical pleats. The inserted darts reveal the stylish, multicolored underskirt.
Aekjureum-po Durumagi
- A cute, comfortable women’s coat that draws its basic foundation from a type of men’s traditional robe featuring pleated underarms.
Clothes of the Wind
- A dress first showcased at the 1996 Paris Pret-a-Porte finale, where designer Lee Young Hee debuted. “Clothes of the Wind” was uniquely designed with a multicolored, brush-dyed skirt and well represents the beautiful curvature of hanbok dresses.
Dangkogit Men’s Suit
- Men’s suit with a hanbok-style collar and cut. Redesigned with comfort and a modern look in mind, replacing the traditional top with a V-neck shirt and the traditional overcoat with a collared jacket.
Men’s dopo coat
- Men’s coat inspired by a gentlemen’s gown worn by Joseon-era scholars and made more distinctly fashionable by adding a floral print while preserving the original elegant silhouette.
Moire Dress
- A hanbok-inspired dress made of Hansan ramie, a traditional fabric of Korea, woven with silk for an elegant finish. The natural pleats create a hanbok-like silhouette, while the bead detail features Korean patterns.
Sochangui Long Coat
- Long coat inspired by loungewear worn by Joseon-era nobility and later also worn by commoners as outerwear. Redesigned as casual long coat for women.
Cheolrik Dress
- A luxurious dress inspired by the official uniform for Joseon-era civil and military officials and redesigned to transcend traditional hanbok design. The pleats allow for greater mobility, while the cinched waist creates an hourglass figure.